Party drugs come and go, often because of legislation and law enforcement, but a new craze of snorting chocolate may be hard to outlaw (video below).
According to OZY, partygoers in Western Europe are trading in their ecstasy and booze to snort cacao powder, which is no different than raw chocolate powder that people buy at a local vitamin store, or eat in its processed form in a candy bar.
Morning Gloryville, a company that organizes raves on both sides of the Atlantic, now offers chocolate drinks at the bar and in pills.
A chocolatier in Belgium, Dominique Persoone, sells a "Chocolate Shooter," pictured above, for $50 that helps people snort chocolate.
According to IBTimes UK, Persoone created the device in 2007 for a Rolling Stones party. He recommends a combination of mint, ginger and chocolate.
Users say that raw virgin cacao delivers feelings of euphoria via a blast of endorphins into the bloodstream.
The chocolate powder does have quite a bit of magnesium, notes OZY, which is supposed to relax the muscles.
A 2014 study by the American Journal of Clinical Nutrition found that raw cacao contains flavanols which may improve blood circulation and cognitive function.
Unlike ecstasy, cacao power is not going to distort reality, but is supposed to enhance it. However, even that may be a placebo effect.
Dr. Catherine Kwik-Uribe, who works for the scientific division of the Mars Incorporated candy company, told the news site that the amount of anandamide and phenylethylamine (mood enhancers) found in chocolate is not going to have a direct effect on one's mood.
If this sounds a bit too tame for the rave scene, it's likely because this trend comes from the health-minded "conscious dance movement," which is popular with office workers who want to get rid of their negative thoughts.