In New York City, beginning on September 3, the 'Latch On initiative' will go into effect to encourage new moms to breastfeed their babies.
As part of this new plan, endorsed by Mayor Michael Bloomberg and the New York City health department, 27 out of 40 hospitals will stop handing out free bags of formula and bottles, unless requested by new moms.
Additionally, the New York City health department will be keeping track of any bottled formula given out and will require a medical reason for use.
New moms, who request the formula in the hospitals, will get it, but will also be given a speech by medical personnel on why natural breastfeeding is better.
New York City Health Commissioner Thomas Farley said, last Monday, in a statement: "Human breast milk is best for babies and mothers. With this initiative the New York City health community is joining together to support mothers who choose to breastfeed."
According the Daily Mail, the American Academy of Pediatrics supports the Latch On initiative and says that babies should be exclusively breastfed for the first six months.
There is also a link between moms who breast and a reduced risk of ovarian and breast cancer.