"My Baby Can Read" Doesn't Help Reading - Just Memorization

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I’ve often wondered about this product called My Baby Can Read. Experts weigh in on it here and call it what it looks like on the ads to me: a memorization parlor trick for babies.

Are those babies really reading?

“No,” said Dr. Nonie Lesaux, a child development expert at the Harvard University Graduate School of Education. “They memorize what’s on those cue cards … It’s not reading.”

Founder of the program Robert Titzer agreed to send these reporters his research documenting that babies really can read:

But instead of published research on “Your Baby Can Read,” Titzer sent TODAY his own customer satisfaction surveys and general studies about child learning.

Anyone tried this product?  I admit I’ve been curious but extremely skeptical.

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