"My Baby Can Read" Doesn't Help Reading - Just Memorization


I’ve often wondered about this product called My Baby Can Read. Experts weigh in on it here and call it what it looks like on the ads to me: a memorization parlor trick for babies.

Are those babies really reading?

“No,” said Dr. Nonie Lesaux, a child development expert at the Harvard University Graduate School of Education. “They memorize what’s on those cue cards … It’s not reading.”

Founder of the program Robert Titzer agreed to send these reporters his research documenting that babies really can read:

But instead of published research on “Your Baby Can Read,” Titzer sent TODAY his own customer satisfaction surveys and general studies about child learning.

Anyone tried this product?  I admit I’ve been curious but extremely skeptical.


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