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Woman Speaks Out After Facebook Rejects Ad Showing Her Makeup-Free Face

When an Illinois woman bravely tried posting a picture of her bare face and skin condition on Facebook, the website denied her request because the photo could have received “high negative feedback.”

Lisa Goodman-Helfand was diagnosed with scleroderma, an autoimmune disease that hardens the skin and connective tissue, at age 10. Although the symptoms can vary for each person, Goodman-Helfand suffers from raw, red blotches on her face that she usually covers up with makeup.

However, Goodman-Helfand decided to take off her makeup after meeting and collaborating with Chanel White, a fellow blogger and scleroderma sufferer. Although White’s face is in good condition, her organs are slowly hardening.

As a reminder that looks can be deceiving, the 40-year-old teacher and blogger courageously uploaded photos of herself without makeup alongside White’s face. When she attempted to promote the photo as a $20 ad for her and White’s blog post, she received an automated message from Facebook that her photo had been rejected.

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(Left: Chanel White, Right: Lisa Goodman-Helfand)

“Your ad wasn’t approved because it includes ‘before and after’ images, or other images showing unexpected or unlikely results,” the message read, according to Daily Mail. “It’s also recommended that you avoid focusing on specific body parts, because these images typically receive high negative feedback.”

Goodman-Helfand replied that the photos weren’t a “before and after” ad and that the images focused on a serious disease. However, she received a response from an Ad Team member who again stated that “before and after” pictures were prohibited.

“I can’t describe the emotional blow that accompanied Facebook’s rejection of my ad,” Goodman-Helfand wrote on her blog. “I’ve been advised to ‘avoid focusing on specific body parts’…That said body part is my face.”

After Goodmn-Helfand shared her story with Yahoo Canada, Facebook finally approved her request. However, when Goodman-Helfand attempted to boost the article on Yahoo, it was denied. Luckily, Yahoo intervened and approved the request.

Goodman-Helfand said that if the company hadn’t intervened she probably would have ended up crying in the bathroom, Daily Mail reported.

Since uploading the photo of her face online, Goodman-Helfand says she has received a “tremendous” amount of love and support.

Sources: Daily Mail, Chicago Tribune

Photo Credit: Chicago Tribune, Facebook via Daily Mail


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