Facebook has recently formed new partnership with Datalogix, which tracks the effecte of online ads and consumer behavior.
Facebook and Datalogix claim not to share individual data with one another, but are planning to match up Facebook accounts with real identities to see if a Facebook ad led a person to buy a product, reports ThinkProgress.org.
The Atlantic Wire reports that one of Datalogix’s sources is the CVS ExtraCare card program, which keeps track of regular drug purchases by members.
By studying regular drug buying habits online, a company such as CVS could draw conclusions about the types of ailments that make someone more likely to click to their advertisements.
To opt out of Datalogix’ collection, go to this link.