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Does "Save the Boobs" Breast Cancer PSA Go Too Far?

A beautiful bikini-clad woman walks towards the camera, in slow motion, with tight shots of her breasts. A lingerie commercial? No. A beer commercial, perhaps? Nope. It's a public service announcement for breast cancer. And while it certainly is memorable, the question must be asked -- does it go too far?

Watch the PSA here:

The PSA, called "Save the Boobs," is the work of a charity called "Rethink Breast Cancer." With Breast Cancer Awareness Month being in October, the charity wanted to come up with something that would reach young people.

"The spots are definitely not for everyone,” charity Founder M.J. Decoteau told ABCNews. “Young people are picking up pamphlets with a 65-year-old woman on the cover and probably tossing them out. We’re really about creating a bold way of communicating the message in a fun way that’s going to stop them in their tracks. We’re hoping that they get the take-away message that is to be breast aware."

Not everyone is a fan. One woman told ABC's "Good Morning America," "It’s pretty offensive. It looks like it’s a Victoria's Secret or a bathing suit ad. Not an ad about women’s health.”

And a man told the show, "I think the video grabs attention. It’s very proactive sexually, but I don’t know if it will communicate the dangers of breast cancer to men who might be compelled to give their wives an exam. Breast cancer is a very serious matter, and I don’t think it should be taken lightly and made fun of.”

What do you think?


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