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Products Marketed for Women Often Cost More than Men's Equivalents

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Michele Ashamalla: Something I've suspected for years turns out to be true, according to Consumer Reports.

Products marketed for women are often more expensive than the equivalent product marketed for men. The ones I noticed myself were shaving cream and razors. With those items, I am generally happy with using some of the same brands as my husband, so I can often buy larger quantities. The last time I bought deodorant, though, I wanted to take advantage of the savings by choosing a men's deodorant, but I didn't like any of the scents and the store was out of unscented. I ended up with a woman's baby-powder-scented deodorant that had a buy-one-get-one-free offer going, so it worked out great in terms of price.

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Consumer Reports found a big difference in body washes, eye revitalizers and pain medication. (Check that "menstrual" formulation -- it's probably the same as one of the extra-strength ones.) My advice is the same for generic products: Try out the lower-priced item and see if it works for you. Be flexible, in case there's a good store sale going on or you have a coupon for a similar product. Remember, using men's products won't make you less of a woman! And they will go nicely with those grubby sweats you wear at home ....


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