A new ban on the sales of single-serving plastic water bottles went into effect today in Concord, Vermont.
The ban was approved in an April 2012 vote by a town meeting, which made Concord one of the first towns to ban plastic water bottles, reports the Associated Press.
Stores will be fined up to $50 for violating the ban, however, water bottles will be allowed during emergencies.
The new law passed after a three-year campaign by local activists, who claimed that banning the bottles would cut down on plastic waste and reduce the use of the fossil fuels.
Businesses opposed the ban, claimed it restricts of freedom of choice and predicted that it will drive bottled water sales out of town.