Colorado is pitching Obamacare to young adults with a comedic ad for "Brosurance," which features some "bros" and their keg stand.
In a play off the "Got Milk?" ads, this ad begins with, "Got Insurance?"
The ad also states: "Keg stands are crazy. Not having health insurance is crazier. Don’t tap into your beer money to cover those medical bills. We got it covered. Now you can too. Thanks Obamacare!”
The ad also lists the hashtag "#GotInsurance" and the website DoYouGotInsurance.com, which forwards to the Connect for Health Colorado health insurance marketplace at GotInsuranceColorado.com where there are other humorous ads.
“We were really trying to come up with something fun and creative that would cut through the clutter on social media and create awareness,” Adam Fox, of the Colorado Consumer Health Initiative, told the Los Angeles Times.
“We wanted to inject a little bit of humor and have it be fun and have it catch some attention and sometimes you have to push the envelope a little bit to do that. The idea is really to help those populations realize they have some options,” added Fox.
The state is encouraging young people to sign up for health insurance as that age group traditionally does not carry coverage, although because of Obamacare, young people 26 and under can stay on their parent's policy.
Not surprisingly, the comedic ad campaign is being attacked by conservatives who despise anything connected to Obamacare.
Ben Shapiro of BreitBart.com wrote:
If these are the sorts of folks Americans are spending taxpayer dollars to insure – and if our job is to cover the “beer money” so that bros don’t have to – Obamacare has bigger problems than a few website glitches.
BusinessInsider.com called it a "cringeworthy viral ad campaign."