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Back-to-School Means Most Signups Ever

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The day after Labor Day may signify "back-to-school" to kids everywhere, but what does it mean to all of the parents who are left at home to their own devices for the first time in months?

According to the founder of the extramarital online dating service, after a summer of G-rated fun, parents wasted no time in reactivating their AshleyMadison accounts so they could search for their next discreet affair. 

In fact, site founder Noel Biderman said that Tuesday, September 7, 2010, went down as the most profitable day EVER in the site's eight-year history. For the very first time,'s revenue exceeded the ONE MILLION DOLLAR mark -- bringing in $1,026,073 in just one day.

The financial success of September 7th was the result of a combination of both an influx of new members joining the service (13,014, to be exact) and existing members reactivating their accounts (23,759) after the summer break.


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