Are "Stop Childhood Obesity" Ads Exploitative?


"Stop Childhood Obesity" is an ad campaign aimed at children in Georgia, which has the 2nd-highest rate of childhood obesity in the US. The group has launched a series of black and white billboards and YouTube videos featuring overweight children revealing their feelings on health, food and bullying.

The videos are poignant, heartbreaking and raw, but do they go too far?

Some viewers have expressed concern, reports WRBL in Columbus, Georgia, "over the self-esteem of children involved in the ads and those children looking at the ads. The kids selected for the ad campaign have real stories; however, they are paid actors."

Childhood obesity has increased over 300% in the last 30 years, says

Momlogic wants to know: Do these videos go too far?




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