Three great big huge movies coming at you this year got great big huge ad exposure during the (arguably) greatest, biggest, hugest television event of the year: The Super Bowl.
First up, The Avengers, which opens May 4. Marvel is hoping that, along with Samuel L. Jackson’s Nick Fury, the world still believes in heroes. Since this is the extended edition, you get the bit at the end with Loki and Iron Man. Love love love Robert Downey Jr.’s deadpan line reading. “We have a Hulk” (Hulk need love too! He’s not been in nearly enough of the marketing thus far, so this is a nice change.)
Avengers (extended) “Earth’s Mightiest Heroes”
Peter Berg, a director capable of some subtlety (Friday Night Lights) has crafted what appears to be a big and loud and (probably) dumb blockbuster. If the special effects are as good as they appear in the trailer, it will probably earn the equivalent of the GNP of a small third-world country. Hopefully, at least for Universal, audiences should be enough in love with Taylor Kitsch after March's John Carter. Battleship opens May 18.
It’s clear by now that Dwayne, The Rock, Johnson is the star of GI Joe: Retaliation and that Channing Tatum buys it early on. (Or at least we’re made to THINK he does – until they bring him back for the 3rd installment. Yeah, I’m cynical like that.) Whatever else is going on here, ya gotta love that The Rock is quoting Jay Z and it ends with Bruce Willis’ “Call me Joe”. GI Joe: Retaliation opens June 29
GI Joe: Retaliation