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Video: Ashton Kutcher's Popchips 'Brownface' Ad Pulled for Being Racist

Ashton Kutcher's new Popchips ad campaign has been pulled after criticism that the video (below) and print ads were racist.

The New York Times reports the ad has been removed from the Popchips website, YouTube channel and Facebook page.

The $1.5 million campaign featured Kutcher as four different types of guys looking for love on a fictional dating service: a British man named Nigel, a Karl Lagerfeld look-alike, a southern bearded man named Swordfish and 'Raj,' an Indian man representing Bollywood.

When playing 'Raj,' Kutcher donned brownface and used a thick accent, which some felt was racist and offensive.

Keith Belling, founder and CEO of Popchips, posted a message on the company website: We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view. Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended."

Kutcher has yet to respond to the controversy.


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