Plus-size model Ashley Graham will be appearing in Sports Illustrated's annual swimsuit issue on Feb. 9, but there's a catch.
Chicago Tribune notes Graham will not be appearing in the editorial line-up of swimsuit models, but rather in an ad paid for by SwimsuitsForAll, an online clothing company.
The SwimsuitsForAll "#CurvesInBikinis" campaign is selling bikinis for women sizes 10-34. A promotional video (below) is also being released.
Graham, who poses in the ad wearing a black bikini, said in a statement, "I know my curves are sexy and I want everyone to know that theirs are too. This is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis," noted USA Today.
According to Graham's website, she has modeled for "Target, Hanes, Bloomingdale's, Evans, Simply Be, Nordstrom, Macy's, Elomi Lingerie, Old Navy and many more."