Carrie Bradshaw, played by Sarah Jessica Parker on “Sex in the City,” began getting Brazilian waxes during the season aired in 2000. The British Association of Dermatologists believes that when that season 3 episode went global it not only made Brazilian waxes enormously popular, it also nearly wiped out pubic lice.
“What we have seen at work is the law of unintended consequences,” Dr. Kun Sen Chen said at the BAD’s annual conference, “in popularizing hair removal Carrie Bradshaw and co. have contributed to ridding humanity of pest that had plagued humans for millions of years. Sadly there isn’t an Emmy for that.”
The pubic louse has been around since at least the 1st century A.D., but women today are wiping - or rather pulling out - out the ectoparasite’s natural habitat. Across the globe, pubic lice are becoming something rarely presented in sexual health clinics.
From 1997 to 2003, pubic lice decreased from .41 percent to .17 percent. Chen said before global mass media, the insect was able to survive passing body hair trends.