Seinfeld Super Bowl Ad Wanted "Not Too Dark" Black Actor


The car company Acura is apologizing after it was revealed that it was looking for a black actor who was "not too dark" for its Super Bowl commercial starring Jerry Seinfeld. obtained the casting sheet for an actor to play a car dealer which read:

Nice looking, friendly. Not too dark. Will work with a MAJOR COMEDIAN.

Acura issued an apology Wednesday which said in part:

We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials...

The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand...

We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.


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