In a promo for the season premiere of the TV show "Once Upon a Time" and its spinoff "Once Upon a Time in Wonderland," ABC-TV featured Wonderland's White Rabbit drawing an animated circle on Snow White's crotch.
The Snow White character is played by Ginnifer Goodwin and the White Rabbit is John Lithgow (video below).
“I never thought I would have so many emails about Ginny’s vagina. It’s embarrassing, but at the same time, it’s so silly it’s hard to take serious. It’s so obvious that somebody didn’t realize what they were doing,” series producer Edward Kitsis told Entertainment Weekly.
Co-producer Adam Horowitz, added, "We’re grateful ABC is spending so much time promoting both shows, but it was an interesting cross-promotion."
According to the Los Angeles Times, "Once Upon a Time in Wonderland" will begin with Alice being held in a mental institution because of her wild tales of Wonderland. She is then rescued from the asylum by the White Rabbit and the Knave of Hearts.