Madonna‘s new 'MDNA' CD is expected be the number 1 album in the country this week. However, a large number of 'MDNA' CDs weren’t sold the usual way. Madonna’s record label, Interscope, and Live Nation (which owns Ticketmaster) bundled the CD with her concert ticket sales.
For every ticket sold online to Madonna’s upcoming live shows, people received a copy of 'MDNA.' They got a link to a "free purchase" on ITunes, or they could send in their mailing address for a CD.
This is not the first time this trick has been tried. Both Bon Jovi and Tom Petty had “bundles” with CDs and tickets, but weren’t as successful.
Here’s the sale from Ticketmaster’s website:
Get “MDNA” with your Ticket- Madonna is having a huge party and everyone’s invited. For every ticket purchased online, you’ll receive your choice of a digital or physical copy of Madonna’s new album MDNA. Prior to the album release on 3/26, you’ll receive an email from Ticketmaster with redemption instructions. If you purchase your tickets on or after 3/26, you’ll receive your email within 48 hours. Offer is valid for United States residents & events only. Please note: This offer is not valid for tickets purchased through Official Platinum Seats or TicketExchange.