Kanye West hired a little help from a media trainer before his disastrous interview on the Today
show last week.
West appeared on the show to respond to claims made by George W. Bush that West’s calling him racist was the worst moment of his presidency.
It was a disaster.
Watch the carnage below:
Word is, according to the New York Post’s Vulture column, West’s camp hired Susie Arons, an executive vice president at Rubenstein Communications, for help handling the interview.
She quit after three days.
Arons had initially convinced the hotheaded rapper to cancel the interview, but he changed his mind at the last minute, which called for some rushed media training from Arons.
A source said: “West shut himself in a dressing room with Susie, and could be heard rehearsing possible questions and answers. But the interview began, and it was as though he had crammed for a test and then his mind went blank.”
West went on the show and grew agitated when they showed a clip of him stage crashing Taylor Swift at the 2009 MTV VMAs.
“Yo, how am I supposed to talk if you’re going to run the thing in the middle while I’m talking?” he barked.
And during a break, West “huddled again with the media trainer because he still hadn’t found a way to express himself."
I’ve watch that interview a few times now, and arrive at the same conclusion every time: West’s overreaction was nothing more than petulance. As any media aficionado will tell you, cutting to clips (or VT) while interviewing a subject adds context to the story. It gives it structure.
It’s the same with writing a news story – you present the facts in a layered fashion, and invariably add context to the story by referring to back story, etc.
Not surprised the media trainer bailed. At all.
What do you think?