Back in the Days of Yore, Instagram was just a simple mobile phone application that allowed users to communicate via cat and food pictures. Lunches got cold and pets got egos, but it was a happy time (#nofilter).
But then it all changed. Celebrities found Instagram and soon our precious feeds were full of grainy cleavages and bongo pipes. Sometimes cats and lunches still appeared but they were sexed up with an inappropriate Nashville filter or thong. We thought Instagram were too busy spending Mark Zuckerberg's filthy cash to care, but then they listened and sent the below message to Madonna. Which she posted on her Instagram account! Oh Madge. You win.