Imagine Better, an umbrella group of multiple fan franchises spearheaded by the Harry Potter Alliance, recently partnered with Oxfam to launch a campaign called “Hunger Is Not a Game.”
The campaign is in support of Oxfam’s GROW campaign, which tries to make food aid more efficient.
However, Lionsgate, the production company behind the 'The Hunger Games,' is crying foul on the charity's logo (pictured, left) and website efforts.
Liat Cohen, Lionsgate’s senior vice president for business affairs and litigation, issued a legal notice to the campaign through Oxfam, accusing them of “piggy backing off of our motion picture” and “causing damage to Lionsgate and our marketing efforts.”
In an email, Liat Cohen wrote:
This morning I left 2 phone messages for your CEO Mr. Jim Daniell regarding your campaign
“Hunger is not a Game” piggy backing off of our motion picture “The Hunger Games” and using Lionsgate’s fans and fan internet sites to promote your cause.
As I mentioned in my phone message, Lionsgate has formed a partnership with two large organizations fighting hunger, the UN’s World Food Program and Feeding America. We are encouraging fans to support this effort by going to www.wfp.org/hungergames.
What is not a part of the Lionsgate plan is the distortion of our Motion Picture title. That is what Oxfam has done with your “Hunger is not a Game” logo. And with the many website you have incorporated into your campaign. This is causing damage to Lionsgate and our marketing efforts.
We understand and support your cause and mission. We are on the same side. We are looking for an amicable resolution. For a start we request that you immediately remove any mention of “Hunger is not a Game” from all of your websites and its affiliates and stop using the slogan in your interviews and publicity or press releases. Additionally, please contact the undersigned so we can work out a mutually acceptable plan to go forward where we do not infringe on each other’s rights.
We are truly making an effort to work with you on this. We have the ability to take down your sites as a violation of our trademark and other intellectual property laws. We hope that will not be necessary as this is too serious a subject.
All rights reserved. Thank you.
Liat Cohen, Esquire
Senior Vice President Business Affairs & Litigation