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Heidi Klum is New Face of Jordache Jeans

Heidi Klum is the new face, er, butt of Jordache Jeans as they gear up to launch their Fall campaign.

You'll be seeing more of the mom, supermodel, TV personality, designer, and entrepreneur's rear-end starting next week as they launch the ad campaign that features her dancing around to a track by Ian Love.

That little dance number was choreographed by 'So You Think You Can Dance's' Mia Michaels.

The third time is definitely the charm:

We are thrilled to be working with Heidi Klum once again," says Liz Berlinger President of Jordache.  "Heidi is beautiful, and incredibly talented, with a vivacious personality – she is a great fit for Jordache. She represents the heart of Jordache – iconic fashion, family values, approachable style and grace. We had such a positive experience working together on the last campaign and look forward to Heidi as the face of Jordache for our jeans line. We are excited to be able to provide our customers with the latest styles and colors of jeans, at great prices."

What do you think of the ad? Photo shopped much?


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