We may have gotten one step closer to smelling things through the television and computer, as Domino's has just invented DVDs that release the smell of pizza when they are played.
Domino's Brazil branch just came up with the marketing idea, which features DVDs stamped with thermal ink and flavored varnish. Once someone puts them into the player, they heat up and make the house smell like pizza.
That means, one can watch movies like Argo and The Dark Knight, all while smelling freshly baked pizza, even when the pizza is not there.
Another cool feature of the DVDs is that they "cook" when they are placed in the DVD player. The thermal ink changes from an uncooked pizza to a cooked one once it sits in the player for the duration of the movie.
A message on the DVD entices viewers to buy Domino's pizza, reading, "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza."
The pizza company partnered with 1o video rental stores in San Paulo and Rio de Janeiro. They offer 10 different movies so far.
It is not known if viewers can pick different pizza flavors to smell.
Apparently, the company hopes that it will become a big trend in Brazil, as the country does not often use online streaming services like Netflix.
"In Brazil, streaming services like Netflix and iTunes are relatively new, and for people with good social conditions," ArtPlan art director Diogo Barbosa said. "Also, our broadband connection isn't as fast as that used in the U.S. and because of that we still have video rental stores in our neighborhoods."