White Millennials Launch App To Help You Avoid 'Sketchy' Neighborhoods (Video)


A couple of white app designers are launching a new tool that reportedly helps pedestrians stay out of “sketchy” neighborhoods.

SketchFactor is a Manhattan-based app that crowdsources user information and combines it with public data to rate the “sketchiness” of an area.

The app is made by the same creators as GhettoTracker, Daniel Herrington and Allison McGuire. Their website insists they aren’t "racists, bigots, sexists." They say the apps is meant to “take the guesswork out of city navigation.”

The app asks users to report “sketchy” incidents in an area.

“The app is not exclusive to privileged communities or tourists. Many of our users experience racial profiling, police misconduct, and harassment. We encourage all users to report this information. In addition, we partner with community organizations to ensure all members of the community have access to this app,” the app maker’s say, according to Gothamist.

"We understand that people will see this issue," McGuire told Crain’s. "And even though Dan and I are admittedly both young, white people, the app is not built for us as young, white people. As far as we're concerned, racial profiling is 'sketchy' and we are trying to empower users to report incidents of racism against them and define their own experience of the streets."

So what does "sketchy" mean?

“To me it means an event that's uncomfortable and out of the ordinary,” the duo wrote on their blog.

But who has ever felt uncomfortable or seen something bizarre in New York City?

"I live in New York now. So almost nothing's sketchy to me anymore,” admitted McGuire, a Los Angeles native.

Sources: Crain’sThe IndependentGothamist

Image screenshot: YouTube / SketchBeGone


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