Folksam, a Swedish insurance company, recently produced a new ad featuring five cats skydiving, which caused some alarm among pet owners online (video below), reports CNN.
Folksam told CNN that the five cats were not actually skydiving. The company used green screen technology to digitally edit the cats into a video of people skydiving.
The ad came about when Folksam asked its customers for ideas for a new commercial. A customer named 'Eve' suggested skydiving cats who form her name in the sky.
The video is edited with R. Kelly's song 'I Believe I Can Fly.'