According to the Daily Mail, police sent out patrols to gather all the vehicles and impound them until the images could be removed.
“I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by,” Ildar Yuriev, 35, a driver involved in one of the crashes, said. “Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage and although I am insured I am still out of pocket.”
“We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport,” a spokesman said. “We wanted to draw attention to this new format with this campaign.”
Well, it clearly got people’s attention, so the ad worked.
Image Credit: Rich Moffitt/Flickr