The iPhone and other Apple products are very popular with consumers and thieves in New York City.
A new report released by the New York City police department shows that thefts of Apple products are up 40% compared to this time last year.
Officials say from January through Sept. 21, there were 11,447 thefts of Apple products, reports the Associated Press. Thieves often steal Apple devices from the hands of people sitting near subway doors or from passengers who fall asleep on trains.
Police are telling people keep their iPhones and iPads hidden in public, and urging Apple owners to register their products.
NYPD Officers were out, last weekend, at stores to encourage buyers of the new iPhone 5 register their phones.