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The United Church of Christ Releases New Gay-Inclusive Ads

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The United Church of Christ (UCC) recently released two new ads that uplift families and couples—including lesbian and gay families and couples. “The Language of God” ads are part of the UCC’s “God is Still Speaking” campaign that invites viewers to an open and affirming denomination. The ads depict an array of life experiences and identities including two women being married, gay men with their child and other positive images.

The first series of UCC ads, “The Bouncer” and “UCC Ejector,” garnered media attention in 2005 after they were rejected by CBS for being “too controversial.” This year, when CBS announced a Focus on the Family ad would be would be broadcast during the Super Bowl, GLAAD issued a Call to Action, and many groups asked CBS to air the UCC ads.

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