SAN FRANCISCO --- Despite
rejections by the NBC affiliate in San Francisco/San Jose and the ABC affiliates
in Los Angeles and San Francisco, a new TV spot from the Marijuana Policy
Project Foundation offering a bold solution to help mitigate California's state
budget crisis will begin airing on Wednesday, July 8.
The spot, which will
be seen on cable news outlets (CNN, CNN Headline News, MSNBC and CNBC) in most
of the state's major media markets and on broadcast stations in Los Angeles, San
Francisco and Sacramento, features an actual California marijuana consumer,
Nadene Herndon of Fair Oaks, near Sacramento. After discussing proposed budget
cuts to schools, police and state parks, Herndon says, "But the governor and
legislators are ignoring millions of Californians who want to pay taxes. We're
marijuana consumers. Instead of being treated like criminals for using a
substance safer than alcohol, we want to pay our fair share."
KABC in Los Angeles,
KGO in San Francisco and KNTV in San Francisco/San Jose refused to air the ad.
KNTV has offered no explanation beyond an email stating, "Standards rejected the
spot." KGO said they were "not comforable" with it. KABC president/general
manager Arnie Klein insisted in a phone conversation that the ad promotes
marijuana use. Broadcast stations planning to air the ad include CBS, ABC and