Apple makes phones, tablets, computers and pretty much any other electronic device that you can think of. Apparently that wasn't enough for the company's co-founder and former chief executive officer, though.
According to Business Insider, prior to his death, Steve Jobs told John Markoff of The New York Times that if he had more energy, he would have tried to make Apple a competitor in the auto industry.
There aren’t many details to be found about the iCar, but it has been reported that Jobs’ main goal of the project was to “take on Detriot.” Apple board member Mickey Drexler has confirmed that Jobs was interested in creating a car and said it was a shame that he never got to see his dream come to life.
“It’s a tragedy in America,” Drexler said. “Who is designing the cars? Steve’s dream before he died was to design an iCar.”
Drexler admitted that the iCar never made it even as far as the blueprint phase, but the lack of progress with the project has done little to lessen his expectations of its future success.
Despite it never being designed, Drexler siad that if Apple ever did make a car it would probably devour the market like the iPhone did when it was first released.
“It would’ve been probably 50 percent of the market,” Drexler said.
If Apple ever does decide to pursue Jobs’ dream of making a car, they have a ton of people on staff who could probably help make the project a successful one. An Apple executive who runs Internet Services, Eddy Cue, is on the board of Ferrari. Phil Schiller, who is in charge of marketing, is also a big car enthusiast. His Twitter bio reads: “Apple, Sports, Cars, Science, and Rock And Roll.”
Source: (Business Insider)