A recent study showed that sexist men are more likely to be attracted to women with larger breasts.
Research by two psychologists demonstrated that a man expressing more oppressive attitudes toward women are likely to prefer large breasts.
It also suggests that larger breasts are associated with submissive femininity, a trait sexist men favor in their women.
Other studies showed that men endorsing strongly sexist attitudes were more likely to feel it was important for women to be skinny, wear makeup, and be shorter than their significant others.
But this is the first study to explore the role of breasts in oppressive beliefs.
Viren Swami and Martin Tovee surveyed 361 white, heterosexual men in London, ranging from 18 to 68 years old.
They chose to only survey white British men, as physical preferences differ among ethnic and cultural groups.
Participants were taken one-by-one to a “quiet and private location” where they were shown five computer generated models of women, all identical except for the size of their breasts.
Then they were asked which one they found most attractive.
After rating the most attractive woman, they completed questionnaires to find out if they exhibited sexist and negative attitudes toward women.
Of the questions, participants were asked to rate their agreement on things like, “I feel that many times women flirt with men just to tease them or hurt them,” and “intoxication among women is worse than intoxication among men.”
Researchers tested their objectification of women by having them rate the importance of ten physical attributes.
The largest proportion of participants preferred medium sized breasts, while nearly a quarter preferred large breasts, or about one in five of those surveyed.
Around 15.5 percent of men chose small breasts while 8.3 percent chose very small.
Those who liked large breasts were significantly linked to sexism, benevolent sexism, female objectification and other hostile and unpleasant views toward women.
“Our results showed that a greater likelihood of rating a larger breast size as physically attractive was predicted by men’s oppressive beliefs,” researchers wrote. “Specifically, we found that men who more strongly endorsed benevolently sexist attitudes toward women, who more strongly objectified women, and who were more hostile toward women idealized a large female breast size.”
“Broadly speaking, the present results were consistent with previous studies indicating that men’s oppressive beliefs are associated with their attractiveness ideals for women.”