Bulletproof backpacks lined with Kevlar-type sheeting are seeing huge sales after the Sandy Hook Elementary School massacre last Friday.
Amendment II, which sells a range of $300 bulletproof backpacks and body armor in children's sizes, has sold as many in a week as they usually sell in three months, reports the Daily Mail.
Amendment II President Derek Williams told MotherJones.com: "I can't go into exact sales numbers, but basically we tripled our sales volume of backpacks that we typically do in a month, in one week."
Williams said he would actively promote the bulletproof accessories which include Disney characters: "We want to be sensitive to how we do that, but we are gonna try to get the word out that this product does exist that there are ways to at least provide our children with some protection."
"Basically, there's three models. A SwissGear that's made for teens, and we've got an Avengers and a Disney Princess backpack for little kids."
The Amendment II website claims that the backpacks are capable of stopping bullets from most handguns and can also be used as a shield.
Another company, Black Dragon Tactical, posted a link to their bulletproof backpacks on Facebook with the caption: "Arm the teachers, in the meantime, bulletproof the kids. These panels fit into most common backpacks."
Additionally, Bullet Blocker is selling their $224.99 'My Child's Pack' to "stop bullets up to and including 357 Magnum and 44 Magnum and Hollow Point Ammunition. "
On the Bullet Blocker website, a little girl waves goodbye to her mother as she goes to school wearing a bulletproof backpack (pictured).