An unidentified man was shot while trying to rob 30 customers who were waiting in line all night to buy some new LeBron James sneakers.
The shooting incident happened outside Wish Clothing in Atlanta (video below).
As people stood in line to buy the new $180 sneakers, witnesses say the man walked up and pulled a gun early Saturday morning.
After a customer pulled his gun, the would-be robber fled, but the customer fatally shot the alleged crook three times, according to WSB-TV.
The suspect ran just a few yards before he fell dead say Atlanta police officers.
"A number of witnesses were interviewed and this appears to be self-defense," said Atlanta police officer John Chafee. "At this time no charges have been filed and the investigation continues."