In July 2016, Playboy model Dani Mathers was at an LA Fitness gym when she took a picture of a naked woman and posted it on Snapchat.
Mathers captioned the photo: “If I can’t unsee this then you can’t either,” referring to the naked woman, who is in her 70s, reports the Daily Mail.
Mathers’ body-shaming of the woman on Snapchat unleashed a torrent of criticism
One user wrote: “@DaniMathers it's people like you that make others feel uneasy about changing openly in locker rooms. appalling.”
Another added: “@DaniMathers that poor woman's naked body is now circulating the internet when she never intended it to. It's really heartbreaking.”
Mathers removed the post and issued an apology to her 75,000 Twitter followers, saying, “I'm sorry for what I did... I need to take some time to myself now to reflect on why I did this horrible thing.”
She also posted an apologetic video on Snapchat:
I have chosen to do what I do for a living because I love the female body and I know that body shaming is wrong, and that's not what I'm about -- that's not the type of person I am. ... That photo was taken to be part of a personal conversation with a girlfriend and because I am new to Snapchat, I really didn't realize that I had posted it, and that was a huge mistake. ... I know that I have upset a lot of people out there but please, please believe me when I say this is not the type of person that I am. I have never done this before, I will never do this again, you have my word.
But many on social media were not forgiving. One user wrote, “You aren't sorry you did it, you're sorry you got caught and are getting blasted.”
Los Angeles radio station 95.5 KLOS, where she appeared on "The Heidi and Frank Show," also did not forgive her, and instead suspended her indefinitely.
LA Fitness also banned her from its gyms for “egregiously violating a member's right of privacy by taking a pic of her while naked in the shower,” reported TMZ.
According to the Daily Mail, Senior Executive Vice President Jill Greuling told the Los Angeles Times: “Her behavior is appalling and puts every member at risk of losing their privacy. ... Our written rules are very clear: Cell phone usage and photography are prohibited in the locker rooms.”
Meanwhile, the body-shamed woman was located by the Los Angeles Police Department, and she wants to press charges, according to TMZ. If convicted, Mathers could face up to six months in jail for dissemination of private images. She was Playboy’s Playmate of the Year in 2015. As of the March 2016 issue, the magazine has ceased publishing nude photos, the New York Times reports.