by Karin Bennett
I thought that getting Tom Cruise to squirm uncomfortably during the premiere of The Jay Leno Show would be the program's most misguided attempt at "fun." Wrong.
Apparently, Jay Leno's stint as a teenage employee under the Golden Arches got execs at NBC and McDonald's thinking that the talk show host should feature a month-long promo for the fast-food giant on his new program.
With the news that McCruelty is slated for some prime-time exposure, out came PETA's "chickens." They greeted audiences lining up for yesterday's taping of The Jay Leno Show with news that McDonald's refuses to adopt an improved slaughter method called "controlled-atmosphere killing" (CAK).
McDonald's American suppliers still use an archaic killing method that causes countless birds to suffer broken wings and broken legs, have their throats cut while they're still conscious, and be scalded to death. Even McDonald's own advisers agree that the company should eliminate the worst abuses by switching to CAK, which is already used by McDonald's European suppliers.
Ever the optimists, we're crossing our fingers in the hope that Mr. Leno will use his influence to convince McDonald's to help billions of birds.
Stay tuned for updates.