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Pepsi Makes A Really Bad Call With Font Choice In Advertisement (PHOTO)

A photo of an advertisement publicizing Pepsi's collaboration with Japanese clothing company A Bathing Ape is getting a lot of attention after it was posted on the Reddit. The ad has the phrase “AAPE” written in a font that makes it look like “RAPE.” The title of the Reddit post was “Seriously need to change that font.”

The advertisement is being run in Hong Kong, The Huffington Post reported.

"We regret any misunderstanding caused by the font used and we apologize to anyone who was offended. We will not use this design in the future," a Pepsi spokesperson wrote in an email.

The ad is below:

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Sources: The Huffington Post, Reddit


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