A new Barbie doll with several tattoos is sparking controversy among parents. In addition to her tattoos, 'Tokidoki Barbie' has pink hair, tall stiletto shoes and a cactus-covered pet named 'Bastardino.'
Tokidoki’s upper body is covered with exotic-looking tattoos, including a large flower covering her chest and a tiger that curls up her neck. Tokidoki is not the first Barbie to sport tattoos. In 2009, Mattel unveiled 'Totally Stylin’ Barbie,' but her tattoos were stick-on and removable, while Tokidoki’s are inked on.
“I don’t think it’s appropriate for little girls to be having Barbies with tattoos all over,” parent Reye Griffith said Thursday.
“I think it sends all the wrong signals for young girls,” said Mitti Hansen, mother to a 4-year-old girl.
“Maybe if a little girl sees that she also wants a tattoo and I think it’s not good,” parent Latifa Zyne said.
According to the American Academy of Dermatology, 1 in 4 Americans ages 18 to 50 now has at least one tattoo.
Tattoo artist Pablo Jimenez said Tokidoki is just a reflection of a more accepting attitude: “Tattoos, right now, is everywhere. It’s just about art. It’s nothing bad."
Tokidoki is considered a collectible and sells for $50, much more than basic Barbie dolls. Mattel said the doll is marketed more toward adult collectors than to children. Tokidoki is a limited edition doll and is sold only on the Barbie collector’s website.
“You will not find this in any toy store,” said Jim Silver, Editor-In-Chief of TimeToPlayMag.com. “These are high-priced dolls. They make dolls after big-time fashion designers like Bob Mackey, so these are dolls that kids generally don’t see."