A university student in Russia was hospitalized after a fish bone in a McDonald's meal pierced through his cheek, causing him to bleed profusely.
"At first I thought I had accidentally bitten part of my cheek," recalls Kirill Tropitsyn. "Then I looked in the mirror and I was terrified to see that there was a fish bone sticking out from my cheek."
The bone was in one of the Russian McDonald's new sandwiches made with herring. Tropitsyn bought the meal from a Moscow McDonald's restaurant.
The student called for an ambulance, which took took him to a hospital where the bone was successfully removed.
Tropitsyn has since hired lawyer Sapizhat Gusnieva to file a complaint against the fast food chain, demanding more than $2,000 in damages.
"I think that McDonald's should pay more attention to its products," he said. "I got lucky because the bone pierced only my cheek and not my throat or my colon."
A McDonald's representative said the restaurant is investigating the situation.
"McDonald's and our suppliers take great pride in serving our customers safe, high quality products that meet our strict quality requirements and all applicable local laws and regulations," the spokesperson said. "McDonald's safely and quality requirements are defined and verified regularly through independent supplier audits. We will be investigating this alleged incident fully in order to ensure all practices and procedures are in place."
McDonald's is often in the news for its controversial food and ingredients, with the international chain at one point advising its staff to refrain from eating its "unhealthy" food, The Independent reports.
“In general, avoiding items that are deep fried are your best bet," a post written on McResource Line website advised in 2013. The McResource service has since been suspended.
"Limit the extras such as cheese, bacon, and mayonnaise. Eat at places that offer a variety of salads, soups and vegetables to maintain your best health. While convenient and economical for a busy lifestyle, fast foods are typically high in calories, fat, saturated fat, sugar, and salt and may put people at risk for becoming overweight," the chain added.