Do you find the name of Oakley’s “Asian Fit” line of sunglasses offensive?
Years ago, Oakley introduced a line of sunglasses designed to better fit the face and noses of customers with flatter faces and more projected cheek bones. The company originally called the line “Alternative Fit” but changed the name to “Asian Fit” soon afterwards due to public backlash. Here’s the company’s description of the Asian Fit line:
“Getting the right fit is essential for comfort, protection, and even optical performance. You may have heard industry terms like 'European Fit' and 'Asian Fit.' If sunglasses tend to sit too low on your face or slide down your nose, touch at your temples or cheeks, or feel narrow at the sides of your head, try our Asian Fit. The tabs below show all the technology we put into making these frames fit with perfection.”
A blogger from Lovelyish, who, for what it’s worth, is Asian, isn’t a fan of the name.“I recently learned about Oakley’s Asian Fit sunglasses,” she says, “and initially, I was a little offended, because the implications of making an Asian Fit mean that the “normal” fit would be Caucasian, and once again heteronormativity is portrayed as a white male, while everyone else is labeled as “other.”
Comments on the post range from “Definitely insensitive” to “People are WAAAY too sensitive nowadays. If you even sneeze in someone’s direction, it could be seen as offensive.”
For the most part, people seem to love the product idea and think it fills a market need. The main beef from people who dislike the name is that Oakley, with millions of dollars invested in market research, should have been able to come up with a more tactful name for the product line.
What do you think? Is the name offensive or are people just reaching for a scandal? Let us know in the comments section.