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NORML to CBS: "Time to Change Your Morals"

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By Paul Armentano

As NORML has previously reported, representatives from the CBS Corporation and Neutron Media Screen Marketing recently rejected a paid advertisement from the NORML Foundation, the educational arm of the National Organization of Marijuana Laws (NORML), that was intended to appear on the CBS Super Screen billboard in New York City’s Times Square.

The fifteen-second ad (watch it below) asserts that taxing and regulating the adult use and sale of marijuana would raise ‘billions of dollars in national revenue. It was scheduled to appear on CBS’s 42nd Street digital billboard beginning on Monday, February 1, 2010, where it would have been viewed by 1.5 million people a day.


Earlier today NORML’s friends at the online advocacy website established an online petition targeting the CBS Corporation and demanding the network to reverse their decision.

You can sign the petition here. intends to present the CBS brass with your petitions next week. It’s up to us to make sure that they get the message. (For those keeping track, this is the second time in six months that NORML has negotiated a paid contract with the network, only to have CBS abruptly and arbitrarily cancel the deal in the final hours.)

Major media corporations like CBS have no problem airing programming that allows them to profit off the public’s interest in marijuana and marijuana law reform, such as Showtime’s hit series Weeds and the online series ‘Marijuana Nation.’ Yet these same corporate entities balk at airing media that calls on reforming America’s criminal marijuana policies – policies that have led directly to the arrest of over 20 million Americans since 1965.

Tell CBS that it’s time they, and not NORML, “change their morals.”


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