“Money can grow on trees.” That is the message of the National Organization for the Reform of Marijuana Laws Foundation (NORML) in a 15-second digital ad scheduled to debut in New York City’s Times Square next week. The advertisement, produced and paid for by NORML’s educational arm, The NORML Foundation, will air on the CBS Super Screen through May 31, 2010.
“Regulating the adult use of marijuana in a manner similar to alcohol could raise over $30 billion annually in new tax revenue, while saving an additional $15 billion per year in law enforcement costs,” NORML Foundation Executive Director Allen St. Pierre said. “This tax season, why not ask your elected politicians why the federal government continues to spends billions of tax dollars enforcing this failed and archaic public policy.”
Fifty-three percent of Americans now support legalizing marijuana, according to the results of a December 2009 Angus Reid survey of over 1,000 adults nationwide.
The NORML Foundation’s ‘Money Tree’ ad will appear eighteen times per day on the CBS’s digital billboard, located on 42nd Street. Approximately 1.5 million people walk by the billboard each day.