The nonprofit organization Moms Demand Action for Gun Sense in America recently released a haunting new commercial to commemorate the one-year anniversary of the Newtown school shooting.
The video (below) shows images of young students in a classroom as a ticking clock looms in the background. Halfway through the ad, a presumed shooter enters the school building with a duffel bag.
“On December 14th, we’ll have a moment of silence for Newtown,” the narrator says. “But with 26 more school shootings since that day, ask yourself — is silence what America needs right now?”
Shannon Watts, who founded Moms Demand Action in the aftermath of the Newtown massacre, released a statement Thursday in regards to the new ad.
“American mothers will never again listen to those who say it’s too soon after a senseless tragedy like Sandy Hook to discuss gun reform,” Watts said in the statement. “And we will never again be silent about gun violence — that bell cannot be unrung.”
“Over the past year, we have grieved the loss of too many victims and witnessed too much inaction by our elected officials,” she added.
A press release from the organization also spelled out the intent of the commercial, notes the Huffington Post. An excerpt of the release states:
Moms Demand Action will mark the one-year anniversary of the tragic shooting in Newtown, Connecticut, with No More Silence, a campaign to honor the lives lost at Sandy Hook Elementary, and to show our resolve never to be silent again about the epidemic of gun violence.
Join us. Participate in our week of action, create a paper bell craft, and mark the day of the anniversary with dozens of “No More Silence” events all across the country. At each of these events, we will ring bells to remember victims of gun violence, and to demonstrate our commitment to be vocal and persistent in working toward common-sense gun reform.
According to the Detroit Free Press, the ad is also sponsored by Mayors Against Illegal Guns, in an effort to pass legislation that would enforce gun control and reduce gun violence.
The full version of the ad can be seen below.