Lego has apologized after the children's toy company offended many people by calling one of its newest toys a "Window Licker," which is a derogatory description of a person who has learning disabilities.
The new Lego figurine, called Turg, was released at the start of the month as part of the company's Mixels collection. The yellow one-eyed character was described on Lego's website with the following blurb, "Turg looks like an experiment that's gone very, very wrong!" reports The Mirror. "Part frog, part chicken, part back-of-the-bus window-licker, this Mixel has the longest tongue of them all."
According to Urban Dictionary, the term "window-licker" is sometimes used to describe a person who "sits in the back of the sunshine bus, licking the window whilst staring at you." Disability advocates protested the company for giving its toy this name. Mencap spokesperson Lorraine Bellamy reportedly told the Daily Mail:
It is unacceptable that a toy company like Lego have used a term that offends people with a disability such as this, especially as the toy is aimed at children. I have a learning disability and I know that it makes me feel different. Hate crime and bullying are a daily reality for many disabled people and the use of language like this only makes it worse. I want Lego to apologise and to stop using this type of offensive language.
Fiona Wright, Vice President of Lego UK and Ireland, apologized for the blurb.
"Lego Mixels aim is to inspire creativity using quirky fictional characters to help children express their imaginations," she explained. "We have very high expectations of our products. This also includes the text we use to describe them towards customers. We are sorry that wording which could be considered offensive has been used, as this has not been our intention at all.
"As an immediate result of the input we have received, the product description for the Mixels character Turg has been changed on our website lego.com," Wright stated. "We have looked at our processes to make sure this does not happen again."
Photo Credit: Inquisitr