If you start to hear reports about increasing numbers of fender-benders on Sunset Boulevard in Hollywood, it's probably because so many teen girls will be slamming on their brakes to check out Justin Bieber's new billboard for PETA.
The cutie-patootie singer added to fans' Bieber fever with his new ad campaign encouraging people to help end animal homelessness by always adopting animals from shelters instead of supporting breeders.
The Biebs has a heart as big as the stadiums that he sells out. His documentary, Never Say Never, hits theaters this Friday.
Written by Michelle Sherrow