People, particularly those under the age of 30, love pictures. A lot. The advent of smart phone cameras has turned everyone into an avid photographer. From the dreaded selfies to beloved “foodporn,” social media sites are filled with pictures of what many would consider routine daily happenings.
The Swedish start-up Narrative picked up on this trend, and they want to make it easier than ever for you to document every event of your day.
On Nov. 1, Narrative will release their first product: the Narrative Clip, a wearable camera that automatically takes pictures every 30 seconds. Not only will the Clip take pictures of — quite literally — every moment of your life, but it will sort them by event and synchronize them to your smart phone as well. It’s every Instagramers dream come true.
Other than famously narcissistic millennials, who does the Clip appeal to?
“People who travel a lot, [or] parents of young children who want to capture these rare early moments,” co-founder Oskar Kalmaru told tech review site Tom’s Guide. “You can’t have too many photos of that.”
Of course, the question of privacy invasion comes up when you realize that someone automatically taking pictures every 30 seconds means your photo will be snapped whether you like it or not. Kalmaru says these worries are as old as the camera itself.
“I read somewhere that [after the introduction of] the first cameras you were able to carry with you in the 1920s, much of the same type of worries were raised,” he said. “This is a worry that has been around much longer than wearable cameras have been around.”
Narrative is the latest of a few wearable camera companies — GoPro comes to mind — that have popped up in the last decade. The demand for wearable cameras spans further than individual consumers, too. Companies like Vievu and Taser have seen their sales backed by law enforcement agencies across the country. A study conducted in Rialto, California found that complaints against police officers dropped by 88 percent when officers started using wearable cameras on the job.
Some, like Vievu CEO Steve Ward, think it’s just a matter of time until wearable cameras are the norm in the workplace.
“The new age is coming, where businesses are going to start shifting toward the video-based world,” Ward said in an interview. “The most inconspicuous way of doing that is having a little lapel-based camera.”