Britain's largest newsstand chain, WH Smith, has banned youngsters under 14 years old from buying hunting magazines after a campaign by Animal Aid, Britain's largest animal rights organization.
Earlier this year, Animal Aid published a report, 'Gunning For Children: How the Gun Lobby Recruits Young Blood,' which said the "lurid, pro-violence content" of hunting magazines may have a "corrosive, long-lasting effect on impressionable young minds."
WH Smith is basing its policy on the age limit for a firearms certificate, reports thisiscornwall.co.uk.
However, hunting groups say there is no minimum age for holding a shotgun license in Britain, although children below 18 cannot buy or own a gun themselves, and kids under 14 must be supervised by an adult.
Alison Hawes, South West regional director of the Countryside Alliance, told thisiscornwall.co.uk: "I hope they will realize they have made a big mistake and have a change of heart. If word gets around, as is likely, then it may be that country people will no longer buy their magazines from WH Smith."
A spokesman for WH Smith said: "WHSmith seeks to do its best to satisfy all of its customers who often have strongly opposing views. We aim to display all of our magazines in locations where they are accessible to those who want to buy them, but do not offend those who do not."