In what is presumably an effort to rebrand itself and expand its clientele a bit, Hooters is launching a fresh new advertising campaign that is imploring folks to “Step Into Awesome.” What does stepping into awesome entail? Well, apparently stepping into the same Hooters you have been stepping into for years now, just with the expectation of getting something more.
As noted by the Huffington Post, on Monday, Hooters released a new commercial in which they took some pretty blatant shots at Chipotle. Their beef? That the burritos don’t show enough cleavage or something.
Does that ad make you want to skip your next trip to Chipotle and go to Hooters instead? Just kidding – of course it doesn’t.