Home Depot Apologizes For Racist Photo Tweeted From Official Twitter Account


Home Depot Inc. apologized Thursday for a racist tweet that included a photo of two African-American drummers with a person wearing a gorilla mask sitting between them.

“Which drummer is not like the others?” the tweet asked from its official @HomeDepot account. It was part of a promotion for College GameDay on ESPN, which it sponsors, the Huffington Post reported.

The home improvement retailer says it has terminated the person and outside agency responsible for the tweet, but did not release their names.

"We have zero tolerance for anything so stupid and offensive," said Stephen Holmes, spokesman for the Atlanta-based company.

"We're also closely reviewing our social media procedures to determine how this could have happened, and how to ensure it never happens again," Holmes said in a statement to The Huffington Post.

The Associated Press reports that Allen Adamson, managing director of branding firm Landor Associates, said the tweet if "the worst possible message Home Depot can send out ... even if it gets attributed to stupidity.

"In a Twitter world where everyone can see everything instantly I think you'll see more rather than less of this because people tweet before they think."

According to AP, Home Depot is not the first company to land in hot water for offensive tweets. AT&T apologized back in September for a tweet that commemorated the attacks of Sept. 11 because of complaints that they were using the event for self-promotion. There was also unfavorable reaction towards KitchenAid last year when one of its employees accidentally tweeted about the death of President Barack Obama’s grandmother on the official KitchenAid Twitter account.


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