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Sales Of Ivanka Trump's Clothing Line Declined In 2016

While some have speculated that Nordstrom's decision to drop Ivanka Trump's clothing line may have been for political reasons, the numbers confirm that sales of the First Daughter's clothing line are, in fact, down.

Nordstrom announced on Feb. 2 it would no longer carry Ivanka Trump's clothing line, prompting President Donald Trump to defend his daughter on Twitter.

"My daughter Ivanka has been treated so unfairly by [Nordstrom]," Trump tweeted on Feb. 8, Reuters reports.

Some speculated Nordstrom's decision was political, as it came following the threat of boycott from consumers who pledged not to support businesses that work with the Trumps. However, since the announcement the luxury department store chain has claimed the decision was made from a business standpoint, noting that sales of Ivanka's line were down.

Internal data from Nordstrom shows sales of Ivanka's products were more than 70 percent lower in the second, third and fourth week of October 2016 than they were in the same period in 2015.

Nordstrom saw $14.3 million in sales in the fiscal year that ended in January, down from $20.9 million the year before.

Nordstrom is not the only store in which sales of Ivanka Trump's products are down, according to CNBC. An analysis of email receipts by Slice Intelligence reveals sales of Ivanka's line are down in a number of online stores, most notably following the 2016 presidential election. Online sales of her products fell 26 percent in January 2017 from January 2016.

Sales of the First Daughter's products from Nordstrom's website alone were down 63 percent in the fourth quarter of 2016.

Following accusations that Nordstrom's decision to pull her clothing line were politically motivated, the department store clarified once again that it made the business move because sales have been "steadily declining," and that it does not make "good business sense" to continue carrying the products.

Ivanka's line did see sales growth in a handful of retailers. Online sales from Macy's grew 30 percent, while sales from grew 9 percent in the fourth quarter. However, growth was still slower this fiscal year compared to the previous year.

Sources: ReutersCNBC / Photo Credit: Marc Nozell/Flickr

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