NASA has called out actress Gwyneth Paltrow's lifestyle website, Goop, for claims about the "healing stickers" it promotes.
NASA responded to a Goop post from June 22 in which the lifestyle site promoted Body Vibes' wearable healing stickers, which retail for $120 for a 24 pack, Fox News reports.
Goop said the stickers, which "rebalance energy frequency in our bodies," are "made with the same conductive carbon material NASA uses to line space suits so they monitor an astronauts's vitals during wear," and that the stickers are "pre-programmed to an ideal frequency, allowing them to target imbalances," Time reports.
NASA says the claim is false. The agency said its suits do not have any carbon fibers, including those advertised as being used in the stickers.
"Not only is the whole premise like snake oil, the logic doesn't even hold up," said former NASA Human Research Division Chief Scientist Mark Shelhamer.
"If they promote healing, why do they leave marks on the skin when they are removed?" he added, calling the brand's claims "a bunch of BS."
After NASA's response, Goop said the items promoted by its blog are not "formal endorsements." The site also removed the reference to NASA in the post.
"The opinions expressed by the experts and companies we profile do not necessarily represent the views of [Goop,]" said the brand in a statement. "Based on the statement from NASA, we've gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification."
Body Vibes has said that it plans to release a statement about the claims, but it has not yet made a public comment, CNN reports.
Goop has previously come under fire for its promotion of vaginal steaming and jade eggs, which doctors advised can be dangerous.
Goop recommended that women place the jade eggs inside their vaginas and keep them there for an extended period to "increase vaginal muscle tone, hormonal balance, and feminine energy in general," reports The Washington Post.
Gynecologist Jen Gunter called website's claims "the biggest load of garbage."
"The claim that they can balance hormones, is quite simply, biologically impossible," wrote Gunter in a blog post responding to Goop's recommendation. "As for female energy? I'm a gynecologist and I don't know what that is."
Gunter said the product could potentially be dangerous, with the porous material opening up the possibility of causing bacterial infections.